Custom engagement tools for brands that move.

We build challenges, games and trackers that get your community involved. Starting with running brands.

Let’s build

What we can build

Made to fit your brand

Challenges and rewards

Seasonal or year-round goals with milestone rewards. The Advent Challenge is our first.

Interactive tools and games

Things people enjoy using, like Run the Tube or a heart-rate-controlled treadmill tower defence game.

Community and sponsor experiences Coming

Referrals, leaderboards, event pages and sponsor activations.

Something else?

Got an idea? Tell us.

Featured project

The Advent Challenge

A mystery running goal each day in December, and a reward code for completing the advent runs.

How it works

Join the challenge

Sign up with your email.
Open each day’s goal

Each goal is revealed on the day. Upload your run (Strava coming soon) and we tick it off.
Hit milestones

Reach milestones, like a set distance or number of days, to earn rewards.
Earn your reward

Finish the advent runs and get your reward code by email.

Our tools

Tools we’ve already made

Cardio Defence

A heart-rate-controlled treadmill and gym tower defence game.

Run the Tube

A tracker for running the Tube network.

UK counties tracker

Track the UK counties you’ve run in.

Why us

Built by a runner

I’m Xavier, an ultra runner. I built the tools above, and XLC Studio is where I build tools like them for brands.

Contact

Let’s build something

Running brand, club or shop? Tell us what you have in mind.